Scholars suggest that the dynamic nature of marketing has put both the marketing profession and marketing education at a crossroads. This study is an analysis of marketing programs by conceptual knowledge and metaskills. In a content analysis of course descriptions for 523 undergraduate marketing courses in Canada from 40 universities, the…

Students who engage in undergraduate research experiences acquire many benefits, including an understanding of how scientific knowledge is constructed, recognition that knowledge can be complex and uncertain, and the habit of viewing knowledge critically. This paper describes a first-year two-course sequence that provides multidisciplinary…

The authors describe a model for embedding science communication into the science curriculum without displacing science content. They describe the rationale, development, design, and implementation of two courses taught by science faculty addressing these criteria. They also outline the evaluation plan for these courses, which emphasize broad…

The major program components of the Biology 30 curriculum are outlined in this document. These key elements include: (1) process skills; (2) psychomotor skills; (3) attitudes; and (4) concepts (subject matter). Each of the components has been assigned an emphasis rating (expressed in a percentage) and a priority rating (designated by a ranking of…

The major program components of the Chemistry 30 curriculum are outlined in this document. These key elements include: (1) process skills; (2) psychomotor skills; (3) attitudes; and (4) concepts (subject matter). Each of the components has been assigned an emphasis rating (expressed in a percentage) and a priority rating (designated by a ranking…

The major program components of the Physics 30 curriculum are outlined in this document. These key elements include: (1) process skills; (2) psychomotor skills; (3) attitudes; and (4) concepts (subject matter). Each of the components has been assigned an emphasis rating (expressed in a percentage) and a priority rating (designated by a ranking of…

Art 31, a high school art course entitled "The Contemporary Artifact", examines the impact of international influences and technology on modern art and modern art's impact on society. The basic art education philosophy of the province of Alberta is presented, and the role of the Art Studies program, which emphasizes the student as a…

Describes a course prepared for the Open Learning Institute of British Columbia to provide educators and trainers with the knowledge and skills to design and implement distance education programs. Course content covers distance education systems; creating, adapting, and acquiring instructional materials; delivery of instruction; and theory of…

Offering a course across an international border, where students and faculty physically travel to both countries throughout the term, raises a host of pedagogical, cartographic, logistic, and cultural challenges. At the same time, two initial classes find the experience rewarding and evaluate the course positively. This paper reviews the offering…

This manual is designed to summarize the main features of the Alberta, Canada business education program and to make suggestions regarding the efficient management of resources, facilities, and equipment. The manual begins with overview materials that present the business program's rationale and philosophy, goals and objectives, an overview of the…

An evaluation of an experimental anthropology program which was introduced to students at the Magee Secondary School is presented. The purpose of the course, a detailed course outline, and the rationale and basic generalizations of Anthropology 11E are included. A listing of required and suggested course readings as well as student reaction to the…

This manual is intended to help teachers meet the objectives of the 1985 Alberta, Canada, Marketing 20-30 curriculum. The manual is organized in six sections. The first section contains introductory information on the Marketing 20-30 curriculum, including course objectives and a flowchart of the modules in the marketing course. Planning the course…

This manual is intended to help teachers meet the objectives of the 1985 Alberta, Canada, Accounting 10-20-30 curriculum. The manual is organized in nine sections. The first section introduces the curriculum and lists the course objectives, and the following section provides a flowchart of the accounting modules. Information on planning the…

This manual is designed to assist typewriting teachers in the implementation of the Alberta, Canada, Typewriting 10-20-30 Curriculum (1985). Many ideas contained in the handbook can also be used in curricula that address keyboarding or the skill of typing in computer keyboarding, dictaphone typing, or word processing. The manual is organized in…