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Peer reviewedSteinhauer, Noella – Canadian Social Studies, 1997
Considers the effects of commercialism and the current mania for name brand clothing on the lives of Canada's young Native Americans. Argues that the adoption of assimilationist and mainstream cultural values grows from the Indians' lack of any real political power. Postulates that young Indian women are particularly vulnerable to this tendency.…
Descriptors: Alienation, Canada Natives, Clothing, Community Characteristics
