Collaborative drawing is a multimodal approach to examining problems within small groups of individuals when the perspectives of multiple stakeholders should be considered. Collaborative drawing can be useful for helping students visualize and analyze a challenging problem from different world views and provide opportunities to confront, discuss,…

This article explores the effect of incorporating the precepts of neuroscience in a social constructivist theory of learning on student performance in an introductory course in marketing. The authors delivered the pilot class in a flipped format because it facilitates including the neuroscience considerations of dual coding, working memory,…