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Referential Argumentation and Its Ethical Considerations in Televised Political Advertising: The Case of the 1993 Canadian Federal Election Campaign.
Peer reviewed Peer reviewed
Gauthier, Gilles – Argumentation and Advocacy, 1994
Studies televised political advertising during the October 1993 Canadian federal election campaign to identify referential argumentation and provide a basis for ethical analysis. Identifies a number of "ad" arguments (ad hominem, ad verecumdiam, ad misericordiam, etc.) according to four types of reference. Discusses two criteria in the…
Descriptors: Advertising, Communication Research, Discourse Analysis, Ethics
Jackhammers and Alarm Clocks: Perceptions in Stereo.
Peer reviewed Peer reviewed
Picard, Daniel – Visible Language, 1993
Discusses commercial bilingualism in Quebec. Deals with Canada's two official languages and classifies their contact with each other in the world of corporate or brand identity. Discusses what these languages must accomplish in the business world and the new perceptions resulting from their contact. Submits a theory of contact between three…
Descriptors: Advertising, Biculturalism, Bilingualism, Commercial Art