Descriptor
| Advertising | 1 |
| Biculturalism | 1 |
| Bilingualism | 1 |
| Commercial Art | 1 |
| Communication Research | 1 |
| Foreign Countries | 1 |
| Higher Education | 1 |
| Language Research | 1 |
Source
| Visible Language | 1 |
Author
| Picard, Daniel | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
Audience
Location
| Canada | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedPicard, Daniel – Visible Language, 1993
Discusses commercial bilingualism in Quebec. Deals with Canada's two official languages and classifies their contact with each other in the world of corporate or brand identity. Discusses what these languages must accomplish in the business world and the new perceptions resulting from their contact. Submits a theory of contact between three…
Descriptors: Advertising, Biculturalism, Bilingualism, Commercial Art
