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Social Media Strategies for School Principals
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Cox, Dan; McLeod, Scott – NASSP Bulletin, 2014
The purpose of this qualitative study was to describe, analyze, and interpret the experiences of school principals who use multiple social media tools with stakeholders as part of their comprehensive communications practices. Additionally, it examined why school principals have chosen to communicate with their stakeholders through social media.…
Descriptors: Principals, Communication Strategies, Organizational Communication, Stakeholders