The emergence of a research university model in Canada has increased significantly over the past few decades. From institutions that focused primarily on education, universities are striving to become large, research-focused centres. These changes have brought increased prestige to universities, greater graduate education, and more funding…

No doubt there are detractors who cringe at the prospect of connecting the term customer service with an institution of higher education. Some may consider the term demeaning. However, given the college funding crisis and current economic climate, a quality customer service strategy is a prudent adjunct to any marketing activity undertaken. It is…

Since inception of the Ontario college system in 1967, the quality of a diploma or certificate in comparison to a university degree has been perceived as an inferior rather than alternative academic credential. As public institutions, community colleges are mandated to respond to regional labour force needs, and to provide graduates who will…