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Peer reviewedGauthier, Gilles – Argumentation and Advocacy, 1994
Studies televised political advertising during the October 1993 Canadian federal election campaign to identify referential argumentation and provide a basis for ethical analysis. Identifies a number of "ad" arguments (ad hominem, ad verecumdiam, ad misericordiam, etc.) according to four types of reference. Discusses two criteria in the…
Descriptors: Advertising, Communication Research, Discourse Analysis, Ethics
