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Moogan, Y. J. – Journal of Further and Higher Education, 2020
This paper analyses the student decision-making model for international postgraduate (PG) students with a concentration on consumer service marketing principles. Using a grounded theory approach and exploratory techniques (focus groups), it investigates qualitatively why the UK is the destination choice, the rationale for the programme of study…
Descriptors: Foreign Students, Graduate Students, Decision Making, Foreign Countries