This study provides an empirical approach to utilizing an Artificial Intelligence (AI)-based system for identifying students' university choice factors that impact their matriculation decision. We created an AI-based chatbot that gathered both qualitative and quantitative data from nearly 1200 participants worldwide. The entire human-AI…

Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…

This report details the experience and perspectives of the 454 French-speaking international students who responded to the "2015 International Student Survey," with an aim of supporting member institutions and the broader international education sector to better understand francophone international education markets and, ultimately, to…

This 2015 "mba.com Prospective Students Survey Report" explores the motivations, career goals, preferred program types, financial choices, decision time lines, and intended study destinations of individuals interested in pursuing a graduate management education. Findings analyzed in the report represent responses from nearly 12,000…

This latest report in the GMAC® Data-to-Go Series looks at regional differences in demographics, motivations, and preferred study destinations of individuals pursuing graduate management education around the world. Key themes of student demographics, GMAT score-sending destinations, program preferences, and career intentions appear in data…

International student enrollment continues to grow at a rapid pace in the United States. Given these increases, what can campuses do to engage international students and encourage them to enroll? What are the needs, concerns, and preferences of international students, and do they vary from undergraduate to graduate students? To answer those…

International student enrollment in the United States has increased dramatically in recent years. With domestic college enrollments expected to flatten for the remainder of the decade, many campuses may be interested in increasing their recruitment efforts into this growing pool of potential students. What draws international students to enroll at…