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Direct linkNarmin Tartila Banu; Aron Darmody; Leighann C. Neilson – Journal of Marketing Education, 2024
This paper discusses the creation and implementation of an experiential learning assignment focused on the United Nation's Sustainable Development Goal (SDG) 12, which aims to ensure sustainable consumption and production patterns. Using a grounded theory approach that combines analyzing 90 senior-level marketing students' reflective essays…
Descriptors: Marketing, Active Learning, Business Administration Education, Food
Ashworth, Elizabeth; Steele, Astrid – Discourse and Communication for Sustainable Education, 2016
As educators at a faculty of education, the authors found that teacher candidates (TCs) invariably purchased new materials whenever they had an assignment requiring some form of construction activity. They were concerned about this learned, consumer behavior; lessons of moderation in using the Earth's resources are important elements of…
Descriptors: Consumer Education, Preservice Teacher Education, Preservice Teachers, Consumer Economics
