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Download full textLong, Ellen – 1997
An investigation compared the demographic profiles of the International Adult Literacy Survey (IALS) and LEARN respondents to explore whether people who telephone Canadian literacy groups are representative of the full range of people with literacy needs. (LEARN is ABC Canada's media campaign to link potential learners with literacy groups.)…
Descriptors: Adult Basic Education, Adult Literacy, Adults, Comparative Analysis
Long, Ellen – 1996
An impact study was conducted of ABC CANADA's LEARN campaign, a national media effort aimed at linking potential literacy learners with literacy groups. Two questionnaires were administered to 94 literacy groups, with 3,557 respondents. Findings included the following: (1) 70 percent of calls to literacy groups were from adult learners aged 16-44;…
Descriptors: Adult Basic Education, Adult Literacy, Adult Programs, Advertising
Long, Ellen – 2001
In early 1999, ABC Canada and Literacy British Columbia (BC) worked with 55 literacy organizations across Canada to study student recruitment and retention. Telephone interviews were conducted with 338 people who had contacted programs seeking literacy information or services (callers). Findings indicated callers constituted a broad cross-section…
Descriptors: Academic Persistence, Adult Education, Adult Literacy, Developed Nations
