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Direct linkJames-MacEachern, Melissa – Journal of Marketing for Higher Education, 2018
The purpose of this research is to explore international student recruitment at higher education institutions (HEIs) by examining the development and implementation of international recruitment activities. There is little research regarding the internal operations of HEIs, how HEIs conduct international recruitment efforts, and the challenges that…
Descriptors: Marketing, Student Recruitment, Foreign Students, College Students
James-MacEachern, Melissa; Yun, Dongkoo – International Journal of Educational Management, 2017
Purpose: There is little research into small higher education institutions and international students' choice in selecting these institutions. The purpose of this paper is to understand the factors that influence international student choices in selecting a small institution. In particular, this study compares the differences between Chinese…
Descriptors: Foreign Students, Higher Education, Foreign Countries, College Choice
