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| Advertising | 1 |
| Feminism | 1 |
| Mass Media | 1 |
| Media Research | 1 |
| Sex Bias | 1 |
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| Sex Stereotypes | 1 |
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| Television Commercials | 1 |
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| Courtney, Alice E. | 1 |
| Whipple, Thomas W. | 1 |
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Download full textCourtney, Alice E.; Whipple, Thomas W. – 1978
Based on research findings that sex stereotyping used for product commercials is offensive and often ineffective, recommendations for change have been proposed to the advertising industry. Women, in particular, have been portrayed in advertising in traditional domestic roles, emphasizing the consumer role, especially in television advertising.…
Descriptors: Advertising, Feminism, Mass Media, Media Research
