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| Consumer Education | 1 |
| Decision Making | 1 |
| Educational Strategies | 1 |
| Fire Protection | 1 |
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| Journal of Consumer Affairs | 1 |
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| Chandler, K. M. M. | 1 |
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Peer reviewedChandler, K. M. M.; And Others – Journal of Consumer Affairs, 1991
Four consumer education strategies (control, audiovisual presentation, pamphlet, presentation and pamphlet) and 4 consumer information strategies were used with 448 Canadians choosing fire-resistant upholstery. The information treatments influenced importance of fire resistance as a product attribute, although the education treatment affected…
Descriptors: Consumer Education, Decision Making, Educational Strategies, Fire Protection
