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Direct linkNarmin Tartila Banu; Aron Darmody; Leighann C. Neilson – Journal of Marketing Education, 2024
This paper discusses the creation and implementation of an experiential learning assignment focused on the United Nation's Sustainable Development Goal (SDG) 12, which aims to ensure sustainable consumption and production patterns. Using a grounded theory approach that combines analyzing 90 senior-level marketing students' reflective essays…
Descriptors: Marketing, Active Learning, Business Administration Education, Food
