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Direct linkAnh Mai To; Michael Mindzak; Narongsak Thongpapanl; Justin Mindzak – Journal of Marketing for Higher Education, 2024
Higher education institutions (HEIs) invest substantially in their social media presence for marketing, branding, student engagement, and recruitment purposes. To better understand HEIS' current social media strategies, this study developed a mixed-method approach to analyze Facebook content and posting practices of postsecondary institutions in…
Descriptors: Foreign Countries, Social Media, Advertising, Student Recruitment
