This manuscript describes the use of real data applied to a fictional real-estate firm for teaching data visualization to university students. In the case study, students employ data analytic techniques in Tableau to clean, organize, and analyze real estate data. By creating visualizations, students address several questions about how selling…

This study introduces a modular teaching framework for business data analytics (BDA) curricula and programs. The framework integrates gamification features of the SAP business processes, ERPsim Games, and SAP data warehousing into the experiential learning of BDA curricula. The pedagogical practices of deploying the framework in an undergraduate…

This case study describes the elements and methodology in developing and pilot testing a new service-learning pedagogy at the California Institute of Advanced Management (CiAM) that took place during the pandemic. A description of its purpose and rationale ties the pedagogy to the institute's vision, and mission and its alignment with the…

AB 1705 requires colleges to validate their math placement policies and associated enrollment practices to ensure that students begin in coursework that gives them the best chance of completing the initial transfer-level math requirements for their academic goal. If students are required to enroll in prerequisite coursework prior to the…

This article presents a new approach to bring virtual reality into the marketing classroom. Our study adds to the literature by testing two different types of virtual reality content and showing the importance of content in producing desired educational outcomes. We also extend past research by suggesting specific processes and resources for…

This research aims to address the gap in the literature about instructor's role in increasing students' affective engagement (with their peers and instructor) in an online class. Since marketing students will eventually fulfill roles that engage consumers with the firm's communication mediums, it is important to understand the impact of student…

The 1946 GI Bill is widely credited with having created the modern U.S. higher education system, and the Post-9/11 GI Bill led to an expansion of services available to veterans at U.S. colleges and universities and the nonprofit veterans services industry. Despite this, veterans struggle to adapt to civilian society and report a lower sense of…

Time management is essential for strong strategic business planning and marketing campaigns. Having sufficient time to complete essential planning is important, as is the punctuality of meeting deadlines. Temporal Motivation Theory (TMT) explains the relationship between deciding to perform a task and expected incentives, consequences, and the…

As COVID-19 continues to impact various business sectors, university administrators have steadily pushed for all academic units to resume on campus operations and activities; conversely, faculty and students have expressed increased interest in continuing online teaching/learning. We aim to mitigate this "tug-of-war" between…

Few empirical studies have demonstrated the positive consequences of integrating design thinking with project-based learning (PBL) for generating meaningful community impact. Our study fills this void by incorporating a new pedagogical approach--design thinking--into project-based learning (PBL) as an innovative way of structuring class…

A relatively new pedagogical approach termed "faith and learning in action" (FLA) involves crafting an assignment to include faith integration (FI) in a way that inspires the learned action of an academic subject through service-learning (SL). This study incorporated experiential learning methods in the employment of FLA into a…

On March 13th, 2020, a proclamation declaring a national emergency concerning the Novel Coronavirus Disease (COVID-19) outbreak would require all educational institutes to execute an indefinite distance learning plan. Instructors immediately pivot while providing students with rich and relevant learning experiences. This study compared overall…

This study aimed to increase enrollment in accounting degree programs at Azusa Pacific University's Leung School of Accounting (LSA). Forty-four undergraduate students, four graduate students, and five faculty members participated in surveys and Zoom discussions to provide insight into two potential initiatives intended to increase accounting…

Course-based undergraduate research experiences (CUREs) have historically been associated with STEM, but are expanding into other fields. CUREs may benefit undergraduate business majors, but some students do not perceive "doing research" as part of business. The authors ask whether a business CURE can lead students to begin…

The growth in the tech industry in recent years has increased business major students' interest in software programming and app development. However, the traditional way of teaching these courses involves intensive coding exercises and little interaction among students. These methods often discourage the students due to the slow learning curve and…