Education by Experience (Educación por la Experiencia, E × E) is a programme that offers an innovative model of teaching values to children, youth, and adults. Its materials include different grade-level student textbooks as well as educator and parent guidebooks. Since its establishment in 2010, the programme has achieved broad dissemination and success in Mexico, where hundreds of K-12 schools have implemented it, training 22,000 educators and reaching 7 million people with the distribution of programme materials. A pilot of E × E in California will inform efforts to implement the programme outside Mexico. The programme materials will be available in English and eventually in other languages. This article offers a brief history of the E × E programme, a conceptual, critical analysis of the methodology, an empirical analysis of one of the primary series textbooks (in this case for fourth grade), and new directions for E × E to evolve in the future.