Demographic studies (Nakamura, 2002) on internet usage often emphasize the position African Americans have as consumers of internet content. Studies (Eastin, 2015; Katz & Rice, 2003; Nakamura, 2002) addressing topics such as internet access, race, and the "digital divide" fail to measure digital production and suggest that underrepresented groups, such as African Americans, are only consumers of commodities, rather than active audiences. The current study utilizes a qualitative approach to analyze the intersection of consumerism and content creation in the African American community. This project explores the ways in which a group of 42 African American college students, attending a public, 4-year university in Southern California, use the internet and mobile technology to follow and frame current political events, and advocate for social justice. The students reported using social media platforms, such as Twitter, Facebook, and Instagram as sites of resistance, empowerment, and activism. Thus, the findings of this study reject the previous hypothesis where African Americans are portrayed as primarily consumers of internet content, rather than producers on the internet.