THIS STUDY DETERMINED TEACHER AND STUDENT REACTION TO ENRICHED AVAILABILITY OF AUDIOVISUAL MATERIALS AND THEIR EFFECTS ON USE OF MORE TRADITIONAL MEDIA IN AN ELEMENTARY SCHOOL. DATA COLLECTION BEGAN SIX MONTHS AFTER INTRODUCTION OF THE MATERIALS. IT INVOLVED SEMANTIC DIFFERENTIAL SCALES COMPLETED BY TEACHERS, SOCIOGRAPHS COMPLETED BY STUDENTS, AND QUESTIONNAIRES FOR BOTH, PLUS SOME COMPARABLE DATA FROM SCHOOLS WITHOUT EXTENSIVE AUDIOVISUAL MATERIAL. IT WAS FOUND THAT--TEACHERS' USE OF FILMED MATERIALS VARIED WIDELY, STUDENTS BROUGHT MANY ITEMS TO CLASS RELATED TO CLASSROOM ACTIVITIES, TEACHERS' ATTITUDES TOWARD AUDIOVISUAL MEDIA WERE POSITIVE, CHILDREN CHOSE FRIENDS FROM DIFFERENT CLASSES AND GRADES MORE FREQUENTLY, AND THE CURRICULUM WAS CONSIDERABLY ENRICHED. (LH)