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Pandya, Jessica Zacher; Low, David E. – Written Communication, 2020
In this article, we examine how children ages 8 to 10 characterized the audiences of digital videos they made in school. Children's perceptions of their viewers reflected, and in many cases complicated, current theorizing about the vast potential audiences of digital texts. Our analysis of videos and interview data surfaces several findings…
Descriptors: Children, Childrens Attitudes, Audience Awareness, Video Technology
Peterson, Erin – CURRENTS, 2012
Part art and part science, a good video can be an incredibly powerful tool to connect with audiences. Video presents a tantalizing way for institutions to share compelling stories and connect with their constituents. Paired with the power of other tools, it can help reach new audiences and also more fully engage those people who already know an…
Descriptors: Video Technology, Marketing, Institutional Advancement, Production Techniques