Descriptor
| Broadcast Television | 1 |
| Community Programs | 1 |
| Educational Programs | 1 |
| Educational Television | 1 |
| Interviews | 1 |
| Probability | 1 |
| Surveys | 1 |
| Television | 1 |
| Television Research | 1 |
Source
Author
| LYLE, JACK | 1 |
| SCHRAMM, WILBUR | 1 |
Publication Type
Education Level
Audience
Location
| California | 1 |
| California (Stanford) | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
LYLE, JACK; SCHRAMM, WILBUR – 1962
THE PROBLEM OF THIS STUDY WAS TO FIND THE AUDIENCE OF EDUCATIONAL TELEVISION (ETV) AND TO STUDY IT IN DEPTH. THE AUDIENCES OF EIGHT ETV STATIONS - REPRESENTING THE PRINCIPAL TYPES OF OWNERSHIP, ALL SECTIONS OF THE UNITED STATES, AND BOTH VHF AND UHF CHANNELS - WERE STUDIED AND ANALYZED. IN EACH OF THE TEST COMMUNITIES, SAMPLES WERE DRAWN FROM THE…
Descriptors: Broadcast Television, Community Programs, Educational Programs, Educational Television
