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Plax, Timothy G.; Kearney, Patricia; Ross, Ted J.; Jolly, J. Christopher – Communication Education, 2008
A consulting contract with the California Air Resources Board led to a project examining how California drivers' and fleet managers' perceptions, attitudes, and consumer behavior regarding Clean Vehicle Technologies influenced their own energy choices when it came to purchasing vehicles. The consultants examined archival research, conducted focus…
Descriptors: Opinions, Attitudes, Consultants, Focus Groups
Mitchell, Regene L. – 1991
This study was intended to identify unmet telecommunications education needs of residents in south central, southeast, and southwest Los Angeles, together with the border communities in the cities of Inglewood and South Gate; identify the level of sophistication of the average consumer regarding the usefulness or need of specific…
Descriptors: Community Education, Consumer Economics, Consumer Education, Consumer Science