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Direct linkBauer, Steven; Fischbach, Sarah; Labban, Alice; Fleck, Emilie M.; Speth, Anna Mauldin – Marketing Education Review, 2022
This article presents a new approach to bring virtual reality into the marketing classroom. Our study adds to the literature by testing two different types of virtual reality content and showing the importance of content in producing desired educational outcomes. We also extend past research by suggesting specific processes and resources for…
Descriptors: Computer Simulation, Business Administration Education, Marketing, Curriculum Development
Kordrostami, Melika; Seitz, Victoria – Marketing Education Review, 2022
This research aims to address the gap in the literature about instructor's role in increasing students' affective engagement (with their peers and instructor) in an online class. Since marketing students will eventually fulfill roles that engage consumers with the firm's communication mediums, it is important to understand the impact of student…
Descriptors: Teacher Competencies, Web Based Instruction, Learner Engagement, Affective Behavior
Bodell, Rachel – Christian Higher Education, 2021
A relatively new pedagogical approach termed "faith and learning in action" (FLA) involves crafting an assignment to include faith integration (FI) in a way that inspires the learned action of an academic subject through service-learning (SL). This study incorporated experiential learning methods in the employment of FLA into a…
Descriptors: Marketing, Service Learning, Student Projects, Beliefs
Dommeyer, Curt J. – Journal of Marketing Education, 2012
Professors often give members of a group project the same grade or they use peer evaluations to provide individualized grades. Unfortunately, both these methods have shortcomings. This article describes the segment manager method (SMM), a method for assigning individualized grades on the group project that does not rely on peer evaluations. A…
Descriptors: Business Administration Education, Marketing, College Students, Student Projects
Sullivan, William M. – Journal of Catholic Higher Education, 2013
Professional education importantly shapes the way future professionals understand their work and their identity as members of their professional field. Undergraduate business education does this by giving students an understanding of the nature and functions of business as well as what they may hope for from a business career, along with the…
Descriptors: Business Administration Education, Catholics, Church Related Colleges, Undergraduate Study
Download full textJarrett, Carole, Comp.; And Others – 1992
As part of an effort to develop courses and programs that reflect California business and industry's current and future needs, two studies were performed by Solano Community College to examine statewide trends and issues related to office automation and marketing and management. In conducting the study of office automation, 5,000 surveys were…
Descriptors: Business Education, Community Colleges, Computer Software, Employer Attitudes
