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Wu, Yu-Lun; Rumble, Joy N.; Ruth, Taylor K.; Lamm, Alexa J.; Ellis, Jason D. – Journal of Agricultural Education, 2021
While focus group discussions have become popular across the communication research field, some researchers have pointed out the importance of studying group interactions within focus groups. However, most researchers used a qualitative approach and mostly explored the interaction between participants or between participants and the moderator.…
Descriptors: Social Networks, Group Discussion, Focus Groups, Interaction
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Plax, Timothy G.; Kearney, Patricia; Ross, Ted J.; Jolly, J. Christopher – Communication Education, 2008
A consulting contract with the California Air Resources Board led to a project examining how California drivers' and fleet managers' perceptions, attitudes, and consumer behavior regarding Clean Vehicle Technologies influenced their own energy choices when it came to purchasing vehicles. The consultants examined archival research, conducted focus…
Descriptors: Opinions, Attitudes, Consultants, Focus Groups