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Direct linkSong, Eun Jung – ProQuest LLC, 2011
This research explored the relationship between alumni donors' worldview characteristics and their motivations for supporting and giving to their "alma mater." The sample consisted of the whole alumni donor population (N = 7000) at Biola University, La Mirada, California. The research was conducted using quantitative method, and…
Descriptors: Marital Status, World Views, Alumni, Motivation
