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McCabe, Deborah Brown; Meuter, Matthew L. – Journal of Marketing Education, 2011
There has been an explosion of classroom technologies, yet there is a lack of research investigating the connection between classroom technology and student learning. This research project explores faculty usage of classroom-based course management software, student usage and opinions of these software tools, and an exploration of whether or not…
Descriptors: Classroom Techniques, Undergraduate Study, Educational Technology, Learning Experience