Due to the decrease in public funding, community colleges are in a position where they need to generate private gifts. Alumni represent the largest untapped pool of prospective donors, and the success of alumni giving at 4-year institutions illustrates the potential that exists for community colleges. To develop effective fundraising strategies,…

This research explored the relationship between alumni donors' worldview characteristics and their motivations for supporting and giving to their "alma mater." The sample consisted of the whole alumni donor population (N = 7000) at Biola University, La Mirada, California. The research was conducted using quantitative method, and…