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Perry, Michael – CURRENTS, 2010
The changes and uncertainty people have seen in the economy over the past 20 months have created a paradigm shift in fundraising. This has certainly been the case at Holy Cross, a Jesuit liberal arts college of 2,900 students in Massachusetts, as it has been forced to rethink its strategies and adapt in creative ways to the new reality. Other…
Descriptors: Fund Raising, Donors, Economic Climate, Colleges