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Direct linkFishbach, Ayelet; Henderson, Marlone D.; Koo, Minjung – Journal of Experimental Psychology: General, 2011
This article addresses what factors best motivate individuals to work toward shared goals. We propose that when individuals do not identify highly with a group, their contributions will mimic others': An emphasis on things done will increase their contributions toward achieving a goal, because such emphasis suggests the goal is worth pursuing.…
Descriptors: Foreign Countries, Goal Orientation, Value Judgment, Self Motivation
