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Jennings, Matt – CURRENTS, 2011
In a world ruled by digital communications, it can seem like there are almost as many methods, tools, and platforms to communicate with internal audiences as there are opinions and perspectives on how to do it effectively. Organizations of various sizes are struggling with how to reach their audiences' divided attention, and higher education…
Descriptors: Higher Education, Organizational Communication, Foreign Countries, Audiences
Halligan, Tom – Community College Journal, 2010
Keeping up with alumni has always been tough for community colleges. It's not unusual for students to transfer to other institutions and leave the area, or to attend school briefly only to be swallowed up again by the workforce. Fortunately, a new breed of social media is making alumni outreach easier. And colleges are taking advantage. This…
Descriptors: Fund Raising, Community Colleges, Alumni, Two Year Colleges