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Direct linkStuart, Reginald – CURRENTS, 2011
For years, development officers have cultivated prospective donors by listening to their deepest desires. Now, development officers' work increasingly involves devising a strategy for aligning the donor's desires with the mission, goals, and needs of their institution. It is possible, even amid signs of changing donor agendas and attitudes, but it…
Descriptors: Higher Education, College Administration, Institutional Advancement, Donors
