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| Journal of Interpretation… | 1 |
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Peer reviewedWinter, Patricia L.; Cialdini, Robert B.; Bator, Renee J.; Rhoads, Kelton; Sagarin, Brad J. – Journal of Interpretation Research, 1998
A systematic evaluation of signs and messages at 42 recreation areas in California and Arizona focused on type of site, managing agency, density of message locales, sign attributes, and message content. The vast majority of messages presented behavioral commands and were negatively worded. This striking imbalance points to concerns in visitor…
Descriptors: Content Analysis, Information Dissemination, Organizational Communication, Parks
