This narrative inquiry qualitative study analyzed eleven community cultural wealth (CCW) capitals (cultural strength and assets) to determine whether they were utilized by first generation Mexican American students to thrive in their trajectories from high school to elite universities. The 11 explored capitals--"academic,"…

Efforts to prevent or persuade increased emphasis on academic research at state colleges and regional universities demonstrate how emerging fields of higher education can be influenced through various policies and incentives. Utilizing the concept of strategic action fields (Fligstein & McAdam, 2012), this paper explains changes in…

The purpose of this study was to conduct a critical discourse analysis of media produced by higher education institutions. The study aimed to uncover how universities manifest diversity, social justice, and neoliberal discourses in their marketing efforts. Diversity discourses differentiate from social justice discourses in that they do not…

The study of elites is enjoying a revival at a time of increasing economic inequality. Sociologists of education have been leaders in this area, researching how affluent families position their children to compete favorably in a highly stratified higher education system. However, scholars have done less research on how students do symbolic work of…

A review of the literature on corporate governance serves to demonstrate the applicability of many governance solutions to the university setting. Based on a review of university scandals, most of which are recent but some of which took place decades ago, it is possible to categorize them as follows: sex scandals, drugs, cheating, hazing,…

The purpose of this study was to identify Core components perceived by faculty to be effective in their prominent graduate entrepreneurship education programs. The study sought to identify the best practices in graduate entrepreneurship education programs from the perceptions of faculty in the field. Research questions guiding the study were: (1)…

Students suffer extreme hardship when their postsecondary education is interrupted or significantly devalued by school closure or misconduct. Private postsecondary education in particular can cost tens of thousands of dollars in tuition, fees, equipment, and required materials. These considerable expenses constitute only part of the economic harm…

The purpose of this study was to determine what effect the perception of an institution's prestige has on strategic planning undertaken by American Catholic colleges and universities and whether these schools engage in purposeful and effective positioning of themselves in the market. The study considered efforts to achieve preeminence amongst…

Joseph S. Wholey is Professor Emeritus in the University of Southern California's (USC) School of Public Policy, Planning, and Development. He received his BA from Catholic University, Phi Beta Kappa and his MA in mathematics and PhD in philosophy from Harvard University. His work focuses on the use of strategic planning, performance measurement,…

Colleges, universities, and independent schools use branding to attract students, keep alumni close, and unite faculty behind the institution. That last bit is key because one can't box and ship global perspectives, personal attention, flexible programs, campus traditions, innovative research, and the limitless other qualities that make…

Educational institutions understand the importance of having a positive image among their target audiences, but the process of creating, enhancing, and managing that image remains challenging to many. Confusion over what branding is only adds to the challenge. Consultants define "brand" as promising an experience and delivering on that…

Asian Americans are often depicted as a highly successful group, attaining advanced levels of education and upward mobility. However, research indicates Southeast Asian Americans are underrepresented in higher education and earn less bachelor degrees than East Asian Americans. To explore the phenomenon of unequal representation between Southeast…

A few years ago, in "Student Success in College (SSiC)," the authors profiled twenty colleges and universities that were unusually effective in fostering student engagement and success, defined as better-than-predicted scores on the National Survey of Student Engagement (NSSE) and better-than-predicted graduation rates. These schools are…

This occasional paper describes the development of the 1960 Master Plan for Higher Education and the current statewide challenges that make the plan ineffective today in preventing the erosion of college opportunity. (Contains 29 endnotes and 8 tables.)

As a senior honors student at Weston Ranch High School in Stockton, California, last spring, Lakea Youngblood gained admission to the University of California, Berkeley, and the University of California, Los Angeles, California's two most sought-after public universities. While both schools offered the northern California native similar financial…