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Direct linkPatricia Alejandra Martin – ProQuest LLC, 2024
This dissertation examines how first-generation high school Students of Color from California's San Joaquin Valley navigate digital marketing and advertising during their college search and application processes, offering a timely contribution to the study of college admissions in a post-affirmative action landscape. Higher education institutions…
Descriptors: Minority Group Students, First Generation College Students, Marketing, Advertising
Download full textRP Group, 2024
The California Community Colleges (CCC) College Attendance Survey was designed to understand the factors influencing prospective and previously enrolled community college students' decisions to attend a California community college in fall of 2023. This report summarizes the second administration of this survey in late summer/early fall 2023 and…
Descriptors: Community College Students, College Attendance, Community Colleges, College Choice
