Neoliberal advocates frame school choice as the solution to the many issues plaguing public schools, including not meeting state standards, the opportunity gap, and disengagement. This market-driven approach makes school reputation--ideas continuously made and remade about schools dependent on perceptions or experiences--a critical dimension that…

This narrative inquiry qualitative study analyzed eleven community cultural wealth (CCW) capitals (cultural strength and assets) to determine whether they were utilized by first generation Mexican American students to thrive in their trajectories from high school to elite universities. The 11 explored capitals--"academic,"…

The purpose of this study was to conduct a critical discourse analysis of media produced by higher education institutions. The study aimed to uncover how universities manifest diversity, social justice, and neoliberal discourses in their marketing efforts. Diversity discourses differentiate from social justice discourses in that they do not…