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Direct linkEsra A. Hashem – ProQuest LLC, 2021
The purpose of this study was to conduct a critical discourse analysis of media produced by higher education institutions. The study aimed to uncover how universities manifest diversity, social justice, and neoliberal discourses in their marketing efforts. Diversity discourses differentiate from social justice discourses in that they do not…
Descriptors: Web Sites, Marketing, Social Justice, Neoliberalism
