The text seeks to discuss the impacts of the COVID-19 pandemic on the educational sector considering the rise and expansive of a learning-market. The spread of contagion directly affected educational systems across the globe. Remote education emerges as a solution by governments to reduce the consequences of the suspension of classes. The use of these resources in a centralized way expresses the interests of the learning market, since the financialization of education is deepened by the purchase of packages from EdTech companies by the public sector. It appears that business sectors linked to some spheres of education, especially distance education through the sale of technological resources and with the work of EdTech seek to influence the learning-market in an opportunistic way and without considering the future of state public education and students from popular layers.