Using Antonio Gramsci's theory of politics, traces the rise of the Brazilian media giant, TV Globo, and examines how its owner (Roberto Marinho) has become the key mediator between the Brazilian "ruling bloc" and the rest of the country in the construction and maintenance of cultural and political hegemony. (JK)

Based on evaluation of nine Brazilian educational television centers, an Instructional Television Training Model (ITV) was developed to aid in determining and designing training requirements for instructional television systems. Analysis based on this model would include these tasks: (1) determine instructional purpose of the television…

The aim of this study is to show the media, particularly television, as a device belonging to the modern governmental societies' pedagogical apparatus that teaches, among other things, a set of truths forming a cultural curriculum in which one learns to divide the world. The author argues that much of the identity modeling undertaken by neoliberal…

This booklet examines the influence of television on children and adolescents in developing and developed nations, reviewing research on television's relationship to child health and development. The first section reviews specific research on such variables as number of television sets in use, amount of time spent watching television, age, sex,…