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Simmons, Robert E.; Garda, Eduardo Carlos – 1978
A study was conducted to discover whether (1) use of each of the print and broadcast media could be correlated with subjects' knowledge level, and (2) whether controlling for dogmatism would increase the proportion of media users, with higher levels of knowledge among those less dogmatic, and decrease the proportion among the more dogmatic.…
Descriptors: Adults, Cognitive Processes, Communication Research, Developing Nations
Simmons, Robert E.; And Others – 1989
This paper presents recent information on the use of mass communication to combat the acquired immunodeficiency syndrome (AIDS) epidemic in Latin America. The paper takes up the following topics: (1) communication as anti-AIDS weapon; (2) the information effort lag; (3) targeting AIDS information; (4) delivering the message to health…
Descriptors: Acquired Immune Deficiency Syndrome, Attitude Change, Communication Research, Disease Control
