This research examines the issue of transnational academic mobility of academic staff looking at potential moves to higher education institutions in Australia. By establishing a web-based portal, attracting interested parties from around the world with information about Australian universities and subsequent career opportunities, web analytics are used as a research mechanism for generating quantitative data that identify the regions of the world from where most interest is being generated. Passive observations are made, leading to commentary on the regions of particular interest, the effectiveness of web analytics as a research tool, and the strengths and limitations of such an experiment. (Contains 6 figures and 3 tables.)