Purpose: This paper aims to introduce an enterprise-wide Web 2.0 learning support platform--SNAP, developed at Victoria University in Melbourne, Australia. Design/methodology/approach: Pointing to the evolution of the social web, the paper discusses the potential for the development of e-learning platforms that employ constructivist, connectivist, and participatory pedagogies and actively engage the student population. Social networking behaviours and peer-learning strategies, along with knowledge management through guided folksonomies, provide the back-bone of a social systems approach to learning support. Findings: The development of a cloud-based read-write enterprise platform can extend the responsiveness of the learning institution to its students and to future e-learning innovations. Originality/value: The full potential of e-learning platforms for the development of learning communities of practice can now be increasingly realised. The SNAP Platform is a step in this direction. (Contains 1 figure.)