Planning and Marketing for Educational Institutions.

Pyke, Les

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ERIC Number: EJ470046

Record Type: Journal

Publication Date: 1993

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-1035-0462

EISSN: N/A

Planning and Marketing for Educational Institutions.

Pyke, Les

Australian Journal of Adult and Community Education, v33 n2 p94-100 Jul 1993

Explores ways in which educational institutions may undertake market research, using case studies from various educational situations. Recommends market research for long-range planning and marketing activities. (SK)

Descriptors: Case Studies, Educational Planning, Foreign Countries, Higher Education, Long Range Planning, Marketing

Publication Type: Opinion Papers; Journal Articles

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Location: Australia

Grant or Contract Numbers: N/A