This paper examines the demographic factors of the subjects enroled and completed by an hyperflexible online MBA Leadership (L) programme for 1034 students at Central Queensland University using the deductive research methodology and statistical analysis. Australian-born students are influenced by their industry experience when enroling in subjects, whilst overseas-born students are influenced by where they are located, suggests more focus on their career. The time students are enroled in the online MBA programme have the most significant influence on the number of subjects enroled and completed. However, age and gender do not influence subjects' enrolment or completion rate.