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ERIC Number: ED576699
Record Type: Non-Journal
Publication Date: 2014
Pages: 19
Abstractor: As Provided
ISBN: N/A
ISSN: N/A
EISSN: N/A
Online Religious Advertising: The Case of Australian Christian Youth Festivals
Teusner, Paul Emerson
Research-publishing.net
This chapter explores the changing nature of Christian denominational discourse in an Australian context as informed by Internet technologies. It will take as its case study three Internet sites developed and published for the promotion of three separate Christian youth festivals held in Australia between July 2008 and January 2009, undertaking a discursive analysis of their structures, content and design to examine how Internet and institutional religion interact in delivering a Christian message to contemporary Australian young people. The analysis will show that, despite the diverse theological positions, convention goals and approaches to the Internet, all three sites are surprisingly similar in form, while the content stays true to denominational tradition. The study raises questions about the intersection of technology, culture and religion and in particular, how the contours of Christian diversity in Australia are being redrawn, so that membership to a particular denomination, institution or group can no longer define what kind of Christian any Australian is. [For the full volume, see ED576666.]
Research-publishing.net. La Grange des Noyes, 25110 Voillans, France. e-mail: info@research-publishing.net; Web site: http://research-publishing.net
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia
Grant or Contract Numbers: N/A