Purpose: This study aims to explore how student recruitment practitioners at regional Australian universities strategise student recruitment efforts in Thailand. There is scarce research addressing regional universities, with prior studies focusing on metropolitan universities. Similarly, most prior studies have focused on high-volume markets,…

Purpose: This paper focuses on exploring the relationship between Australian university websites and international student enrolments. Few studies have investigated this relationship and, as such, this research addresses some of the existing knowledge gaps. Design/methodology/approach: A mono-method qualitative methodology was adopted for this…

With the Australian international borders closed to international students due to the Coronavirus disease (COVID-19), Australian universities have experienced unanticipated financial losses. At the same time, many international students who would have chosen to study in Australia instead chose to enrol in universities in the US, UK and other…

Institutional league tables, such as the Academic Ranking of World Universities, have become part of the global higher education landscape. This article discusses findings from a longitudinal study examining four Australian universities over a fifteen year period which traces how international rankings have come to be articulated in university…

This collection provides an overview of the opportunities and challenges faced by higher education institutions engaging with China. Among the issues considered are the importance of UK-China scientific research, the recruitment and integration of Chinese students, and self-censorship. The ten different contributors also cover the importance of…

While satisfaction, engagement and retention of academics has been widely discussed, there is less acknowledgement that a university must first convince high-quality academic talent of the benefits of joining their institution. This paper sought to identify the key factors that influence early-career and aspiring academics to choose employment…

This article investigates how international educational experiences affect the employment opportunities of Chinese who graduated from an Australian university. Findings based on 26 semi-structured interviews highlight that Chinese students who graduated from Australia gained a web of capital (i.e., human, cultural, psychological and identity),…

The University Australia (UA) 2017-2020 Indigenous Strategy has offered Australian universities a focus that would work to increase Indigenous participation in the higher education sector in Australia. Despite the high-level involvement and detailed monitoring by Universities Australia as the sector's peak body, Australia's universities have not…

University campuses are increasingly diverse, reflecting substantial growth in student enrolments, but this has not translated to equitable outcomes for all students. While much attention has been focused on student retention and success, particularly for those from non-traditional backgrounds, dominant theoretical models rest on a limited notion…

Universities are no longer limited to traditional media platforms for recruitment advertising; increasingly, institutions are using online videos and social media to promote themselves locally and internationally. We analysed a sample of 81 YouTube videos that promote Science, Technology, Engineering, and Mathematics (STEM) courses in 40…

This article examines domestic marketing in the Australian higher education sector, specifically, the marketing investment patterns of universities and their levels of student growth as a return on marketing investment. Marketing expenditure by universities has risen 23 per cent in the five years to 2013, with several institutions allocating in…

A key attractor for many international students when choosing to study abroad is the prospect of gaining employment in the host country after graduating. From a university's perspective this becomes an important attraction issue for both maintaining and increasing the number of international students as well as improving graduate employability. A…

This quantitative study investigates the role of satisfaction variables as predictors of institutional recommendation for over 45,000 international students at 96 different institutions globally. Using data from the International Student Barometer, it demonstrates which aspects of the university experience are most significant on students'…

Online promotional videos on Australian university websites are a form of institutional branding and marketing that construct university experience in a variety of ways. Here we consider how these multimedia texts represent student lifestyles, identities and aspirations in terms of the "good life." We consider how the "promise of…

What is it that teacher-educators "do"? This paper draws on interview data with Deans/Heads of Schools of Education in the Australian context to explore this question by asking: How is the teacher-educator produced as a category of academic worker? Using critical approaches to discourse analysis, the paper presents two interlocked…