International education is widely recognised as providing a range of positive outcomes for students, universities, and both the source and destination countries. New Zealand politicians, however, see international education as a means of generating significant export earnings able to subsidise the local provision of university education. New…

This study provides an empirical approach to utilizing an Artificial Intelligence (AI)-based system for identifying students' university choice factors that impact their matriculation decision. We created an AI-based chatbot that gathered both qualitative and quantitative data from nearly 1200 participants worldwide. The entire human-AI…

With the Australian international borders closed to international students due to the Coronavirus disease (COVID-19), Australian universities have experienced unanticipated financial losses. At the same time, many international students who would have chosen to study in Australia instead chose to enrol in universities in the US, UK and other…

Purpose: This study empirically investigates the influence of students' brand attitudes and perceptions of brand fit on their study intention vis-à-vis international brand alliances and individual brands after alliance. Design/methodology/approach: Structural equation modelling (SEM) was used in data analysis, and a questionnaire was administered…

This paper presents a case study of the cross-institutional arrangements for Japanese language education between two universities in Canberra, Australia (University of Canberra and The Australian National University), investigating the effects of replacing on-campus course delivery with cross-institutional arrangements. It closely follows the…

This quantitative study investigates the role of satisfaction variables as predictors of institutional recommendation for over 45,000 international students at 96 different institutions globally. Using data from the International Student Barometer, it demonstrates which aspects of the university experience are most significant on students'…

Online promotional videos on Australian university websites are a form of institutional branding and marketing that construct university experience in a variety of ways. Here we consider how these multimedia texts represent student lifestyles, identities and aspirations in terms of the "good life." We consider how the "promise of…

Higher education is an increasingly competitive global market. Consequently, it is crucial that universities fully understand students' motivations in university selection. While past research mainly focused on university-level attributes, this study extends the factors used to evaluate different international universities to include both the…

This paper presents a novel application of a discrete choice experiment that seeks to contribute to a more accurate understanding of international education flows. The discrete choice experiment method is employed to identify the key factors underlying students' international education choices. The specific focus in the study is on China as the…

Many interacting factors contribute to a student's choice of a university. This study takes a systems perspective of the choice and develops a Bayesian Network to represent and quantify these factors and their interactions. The systems model is illustrated through a small study of traditional school leavers in Australia, and highlights…

The arrival of university ranking has changed the landscape of higher education all over the world and is likely to continue to influence further development nationally and internationally. This article provides an overview of rankings systems in which Australian universities feature and it goes on further to discuss the impact ranking systems…

A University of South Australia study investigated the relationship between perceptions of the university's research program and prospective students' decision to enroll. Freshmen (n=774) in 1994 at all six campuses were surveyed. Results indicate that among 13 college choice factors, quality of research program was ranked fifth, after career…

A study of 95 high school seniors in Brisbane, Australia, investigated the relationships between students' perceptions of 3 different universities and their expectation of enrollment in business administration programs in each. Variables considered included students' level of information about the institution and the attitudes of significant…

A survey of 1,250 foreign and local students enrolled at 3 South Australian universities investigated their attitudes about study-related and personal experiences, and issues in student choice of university and subsequent evaluation of the institution. Results indicated that while foreign students experience more problems and more severe problems,…