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Dempster, Neil; Freakley, Mark; Parry, Lindsay – International Journal of Leadership in Education, 2001
Today's competitive climate is pressuring public school educators to improve schools in an environment dominated by parent and consumer choice. This article draws on two studies involving Australian principals that illustrate difficult ethical situations. Most participants found the values of marketing and economic rationalism to be inconsistent…
Descriptors: Academic Standards, Accountability, Case Studies, Competition