This article is a call to action for English teachers and an invitation to think both critically and creatively about language that has infiltrated the English teaching profession in recent years. Specifically, the article explores the use of the words 'bottom', 'clinical', 'evidence', 'rigour' and 'rubric', and the ways in which their attendant…

Snobbery in academia can involve academics, general staff, students and members of the public, and can be based on degrees, disciplines, cliques and other categories. Though snobbery is seldom treated as a significant issue, it can have damaging effects on morale, research and public image. Strategies against snobbery include avoidance, private…